About Fiji Fashion Week
Mission Statement – Fashion Week Limited’s mission is to draw on its internal culture to produce internationally competitive (quality) events that will extend fashion design in Fiji and create commercial opportunities.
The Business – Fiji Fashion Week (FJFW) is produced by the operating company Fashion Week Limited (FWL). FWL is a limited liability company that operates as a Philanthropy. It was incorporated in the Republic of Fiji in January, 2009. Ellen Whippy-Knight is the Managing Director and has been involved with FJFW since its inception in 2008.
The Objective – To provide a platform for local Designers to show their creative skills, to encourage the proliferation of globally competitive fashion design and in turn drive export receipts via international demand for our local designs. Improved resources, planning, and a best practice approach have established FJFW as a premier event on Fiji’s social calendar. It has also launched the careers for many aspiring fashion designers and models. It is the key driver in the establishment of small to medium business enterprises, introduced new fashion related businesses, created fashion associated employment opportunities not previously known in Fiji. FJFW has had a positive and direct effect on the development of an interactive Fashion industry.
- FFW (2016, January 1). Mission Statement Fiji Fashion. Fiji Fashion Week. Retrieved October 27, 2023, from https://www.fijifashionweek.com.fj/about-1
- [Fiji Fashion Week]. (2021, December 3). HARSHA DESIGNS by Harsha Harsmeetal | Fiji Fashion Week Virtual 21 [Video]. Youtube. https://www.youtube.com/watch?v=qM19dIWC3No