Fiji Travel Journal | VITI LEVU

A tactile eye-friendly reading experience

A 2019 study conducted in the United States concluded that consumers trust, appreciate, and understand information better when it is read on paper.

Objectives

  1. TO ENTICE VISITORS WHO ARE ALREADY IN FIJI TO SPEND MORE MONEY WITHIN THE COUNTRY BY PROVIDING THEM WITH AN ALL-INCLUSIVE UN-INTRUSIVE TOURISM PRODUCT, THAT ENRICHES THEIR EXPERIENCE.
  2. A LEVEL PLAYING FIELD FOR ALL VENUES.
  3. Provide a product that will serve the tourism industry for the next 2 years.  

Journal at a glance

The Fiji Travel Journal (Full Color Pages), with three main sections.

  1. the beginning section details some standard information about Fiji, A Fijian Map, a Weather Calendar, Public Holidays, and a few useful words of the Fijian Language.
  2. followed by the journal and diary section designed as a perfect way to document your day wandering.
  3. with the final section including the extensive directory of Viti Levu, Transport, Emergency Contacts, and Embassies.

Sporadically spaced across the journal we have included sections dedicated to Fijian Made Products, so people can be aware of the amazing talent and entrepreneurs in Fiji

BAZAAR KITCHEN BAR

Page 86

Bazaar All you can Eat Saturday Seafood

Directory | Updateable | QR

The main directory is divided via destination, Denarau, Nadi & Lautoka, Coral Coast, Pacific Harbour, Suva, Suncoast, Yasawa & Mamanuca Islands with each of these locations, sub-divided into Accommodation, Food & Drink, and Attractions, ultimately sorted by the type of accommodation, restaurant, and activity

Each Venue displays its hero photo, a short paragraph, and type of venue, each accompanied by a unique QR code, that when scanned will direct the tourist to a small unique page, displaying their Details.

Promotional Cards

To help to increase the spending opportunities of every tourist as discussed we would allow each month a total of 12 small promotional cards the size of the traditional business card to be placed strategically within each book on the page where the venues details are on. 

seventh Heaven Fiji

Page 179

Seventh Heaven Fiji Promotional Card

TARGET ADDITIONAL SPEND IN FIJI

Spend Over 9.6 Nights Average

10 FJD100 FJD
YearsViews1.04 FJD Per Day10.4 FJD Per Day
1 year 50,000500,000 FJD5 Million FJD
2 Year 100,000 1 Million FJD10 Million FJD

INTERESTED PARTIES

We have just created a Facebook Community, grouping together of all the parties who are interested in our publication, The structure is complete, and we have a few copies printed off for presentational purposes.
  1. Please could you join the group and add your Name, Position, and Venue as a comment?
  2. We have to reach 160 venues to make this project viable, so the cost is kept at a minimum.
  3. We have allocated 2 months to gauge interest in the product.  Release Date End of Year
  4. The Cost is 250 FJD per year for 1/2 Page entry in the Directory, with a few additional options to allow you to promote your venue every month